What is consumer behaviour changing?
There are 1000s of influencing factors that are shaping tomorrow's consumer trends everyday - some small, some big, some that will never last and some that are here to stay. This event will give you a unique opportunity to explore and gain a 360° view on a well-balanced blend of trends and ideas that are actively shaping your future consumers. With heaps of forward thinking and a wealth of visionary ideas, you are bound to leave this event in-the-know and inspired!
How are changing views & perceptions of government, policy-making, citizenship affecting consumer habits & expectations?
Financial booms and economic dips, the definition of value, cost, the market and demand – how will this affect the depth of your consumer’s pockets?
Increased social consciousness, self-awareness, global population size and a new world order – how are societal changes influencing the future consumer?
Gaming, mobile, social networking and the next big thing around the corner – how will they impact your audience, your business, your role?
What's in it for you?
Game-changing ideas, visions, concepts, memes and those eureka moments that have the potential to propel the effectiveness of your marketing and business activity. Just one idea could trigger that essential next strategic move or provoke the thought that matters.
New speakers announced!
Robert ‘Beyonder’ Asare
Over the past decade, Robert Asare has established his ground breaking alter ego, Beyonder, as a distinct and towering presence on the UK spoken word scene. The five-time poetry slam champion, actor, and innovator is a former Business Systems analyst. Check him out below:
Steven Johnson, D&AD
Steven is Executive Creative Director at award-winning social research and design company The Hub, Director at Collaborative Change®, founder of the Considered Creative® project and author of an upcoming book of the same name.
He has been responsible for leading insight and design on a wide range of social and behaviour change projects for private, public and third sector clients and his work has received recognition from the Design Business Association, IPA, AHC, D&AD, How-Do and the German Design Council. More recently his work has turned to focus on working with agency teams to incorporate social design, co-creation and sustainability principles into the creative and planning process.
What did people think last year?
- "Revealing... fascinating!" Head of Best Practice, Virgin
- "An inspiring whirlwind through the key trends brands need to consider" Head of Insight, Phones 4U
- "I couldn't really afford the time - but I couldn't have afforded to miss this" Marketing Communications Manager, Standard Life